Webclat / GTM Practice

Recover the conversions iOS took

Your iOS conversions dropped and you know it is not because people stopped buying - the signal disappeared before it ever reached the ad platform.

Quotable summary

Webclat routes conversion signal through a server you control first, so it does not depend entirely on a browser cookie surviving iOS's default privacy limits - first-party, server-side tracking that stays intact when the browser drops a tag. The outcome is ad platforms that keep optimizing off real events instead of an incomplete, browser-limited sample.

The situation

Your iOS conversions dropped off a cliff, and you know it is not because people stopped buying on iPhones - it is because browser and platform privacy defaults cut off a chunk of the signal ad platforms used to see.

The pain

Campaigns that used to optimize well start looking worse than they actually are, and budget gets pulled from channels that are still converting, just not visibly. The decision to cut spend is being made on a broken thermometer, not a real drop in demand.

What we implement

We route the conversion signal through your own server first, so it does not depend entirely on a browser cookie surviving iOS's default privacy limits - first-party, server-side tracking that stays intact even when the browser drops the tag.

What you get

  • Conversion signal that does not disappear with the next browser or OS privacy update
  • Ad platforms that can keep optimizing off real events instead of an incomplete sample
  • Budget decisions based on what happened, not what a shrinking cookie window could see

Illustrative, not a measured result: a business whose iOS conversions appeared to fall might, once signal is restored server-side, find spend it had pulled from a channel that was actually still converting well. How much signal any specific site is losing today, and how much of it is recoverable, is what a review of your current setup would show, not something to assume from this description.

Common questions

  • Does this fully replace what iOS blocks?
    No single fix restores everything a browser or OS chooses not to share. Server-side collection recovers the signal that depended only on the browser surviving intact - it does not override a user's actual privacy choice.
  • Is this the same as server-side tracking?
    Yes - this is one specific, high-value application of it. See our plain-English server-side tracking overview for the fuller picture of what server-side collection changes.

Find out how much iOS signal you can recover.

We assess your current conversion setup and show what server-side collection would restore.

Request a Signal Review