Know every tag on your site, and what it actually sends
Nobody on the team can say with confidence what is tracking on the site right now, or why it is there. That is a governance gap before it is a technical one.
Webclat documents every tag, trigger, and variable a Google Tag Manager container actually fires at runtime, then assigns an owner to each one. The result is a single plain-language inventory of what is tracking on a site and why, replacing scattered institutional memory with a record anyone on the team can check.
The situation
You ask what is tracking on your website and nobody has a straight answer. The container has been touched by three agencies, two in-house hires who have since left, and at least one platform's self-service tag installer, and no single document describes what is actually live.
The pain
Every one of those tags represents a decision someone made, for a reason that has usually been lost. New requests keep arriving on top of that pile, and nobody wants to remove anything because nobody can prove what depends on it.
What we implement
We pull every tag, trigger, and variable your container actually fires at runtime and document it in one plain-language inventory, reconciled against the container's own configuration - a runtime audit of your Google Tag Manager setup.
What you get
- A single list of what is live on the site, replacing institutional memory that leaves when people do
- An owner assigned to every tag, so nothing sits unexplained
- A documented baseline to check the next agency or platform request against
Illustrative, not a measured result: a company whose site had accumulated tags from four past agencies might find, once documented, that several are still firing for tools it no longer subscribes to. Whether that applies to any given site, and how much it is costing, is not something this description can tell you in advance - it is what the audit is for.
Common questions
How is this different from just opening Google Tag Manager and looking at the container?
The container's configuration tells you what is supposed to fire. It does not tell you what actually fires on real pages, under real load and consent conditions. We capture runtime behavior and reconcile it against the configuration, so the inventory reflects reality, not intent.Do you remove tags you find during the inventory?
Not automatically. We flag every tag with what it does and who it is for, and you decide what stays. Removal is a separate, explicit step - usually folded into a governance engagement once the inventory exists.
Get a plain-language inventory of your container.
We document every tag firing on your site today, who it belongs to, and what it is for - before you decide what to do about it.
Request a Tag Inventory