Consent set up so tags respect it (and legal relaxes)
Your legal team is nervous that ads and analytics tags are firing before a visitor has made a consent choice, and every new campaign becomes a debate about it.
Webclat wires Google Tag Manager to respect consent signals through Consent Mode and load rules, so tags only fire once a visitor has actually made a choice - a consent management setup layered in front of existing tags. The outcome is campaigns marketing can launch without a fresh legal sign-off each time, because the gating is verifiable, not assumed.
The situation
Your legal team is nervous that your ads and analytics tags are collecting data before a visitor makes a consent choice, and every new campaign or tool turns into a standoff between marketing wanting the data and legal worried about the exposure.
The pain
Nobody can currently prove, tag by tag, what fires before consent and what waits for it. That uncertainty means legal says no by default, and marketing loses signal it may have actually been entitled to collect.
What we implement
We wire your container to respect consent signals through Consent Mode and load rules, so tags only fire once a visitor has actually made a choice - a consent management setup that sits in front of your existing tags rather than replacing them.
What you get
- Campaigns marketing can launch without a fresh legal sign-off every time
- Ad platforms that still receive the signal they are allowed to have, instead of none at all
- One fewer recurring meeting where legal says no by default because nobody could prove otherwise
Illustrative, not a measured result: a company whose paid search team was capping campaigns out of caution rather than a real data issue might find that caution was unnecessary once consent gating is made verifiable - a version of this appears as a worked example in the house use-case framework. Whether that caution is warranted for any given account is exactly what a review, not this description, should answer.
Common questions
Does this replace our consent banner or CMP?
No. We work with your existing consent banner or CMP - the work here is making sure Google Tag Manager actually respects the choice it records, rather than firing tags regardless of it.Do we lose all data from visitors who decline?
You lose the data the visitor declined to share, which is the point - but Consent Mode's modeled and cookieless signals mean you are not left with nothing from that traffic either.
Get consent gating legal can actually verify.
We wire your container to Consent Mode and load rules so tags only fire on a real consent decision.
Request a Consent Review