The ad platform finally sees your real results
Google and Meta each claim credit for the same sale, and there is no neutral referee in the room to settle it.
Webclat connects ad platforms, the website, and order data into one system that agrees on what a customer actually did before converting - cross-channel attribution built on a shared data layer rather than each platform's self-reported claim. The outcome is one attribution baseline every platform's number can be checked against, so budget moves toward what earned it.
The situation
Google and Meta each claim they drove the sale, and you have no way to settle it - both dashboards show a conversion for the same order, and both platforms are, from their own narrow view, telling the truth.
The pain
Budget decisions end up made on whichever platform's dashboard is loudest that week, not on what actually happened across the whole customer journey. A channel that only ever gets the last click looks unfairly strong; one that opens the relationship and gets no credit looks unfairly weak.
What we implement
We connect your ad platforms, your site, and your order data into one system that agrees on what a customer did before converting - cross-channel attribution built on a shared data layer, so no single platform's self-reported count is the only version of events.
What you get
- One attribution baseline every platform's own number gets checked against
- A confident answer to "which channel is actually working" instead of a dashboard fight
- The ability to shift budget toward what earned the sale, not what claimed it loudest
Illustrative, not a measured result: a business splitting spend across three ad platforms might find, once attribution is reconciled, that one channel was over-credited relative to its real share of the funnel. Which channel that turns out to be, and by how much, is specific to each business's actual customer journey.
Common questions
What if the platforms still disagree after this?
They usually will, because each platform is incentivized to claim credit. The point is not to force agreement inside their dashboards - it is to give you one independent baseline you trust more than any single platform's self-reported number.Do you manage our ad accounts or bidding?
No. We build and maintain the measurement layer that tells you what is working. Bid strategy and campaign management stay with your team or ad agency - we hand them a number they can act on.
Get one attribution number every platform gets checked against.
We reconcile your ad platforms, your site, and your order data into a single source of truth.
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